It turns out that the site's backers are equally unpopular. So if Evony is the world's most despised game, who is behind it? Players are encouraged to buy in-game extras to speed their progress – but the confusing way the game prices its add-ons means that many users may not realise that a simple action, such as sending a message to another player, can cost 15p a time.Īll of this has swirled into a storm of criticism around Evony – except on the game's own web forums, where mentions of its most controversial practices are deleted by moderators. In fact, its slavish devotion stretches not only to its original name – it was known as Civony until recently – but also to the details of the game itself a format so familiar that more than a few gamers to question whether Evony has simply ripped off its predecessors.Īnd as if bad advertising and tenuous intellectual property were not enough, the game is also under fire for its business model – a system that seems intent on getting players to spend as much money as possible. Evony takes its inspiration from Civilization, the classic Sid Meier series. It's not just the advertising that has got the internet up in arms, however – the game itself has drawn criticism from many quarters. then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth," he wrote last week. "Thanks for showing us what it means to take advertising on the internet to the absolute rock bottom. until, finally, it was simply advertising itself by showing a pair of breasts. But the way the game has been marketed has created a bit of a stir: the games marketer Bruce Everiss has charted the volume of spam being sent by its creators, while Jeff Atwood, a US programmer and blogger, has documented the ads' increasingly racy nature – from a simple medieval warrior promising the game would be "free forever", through a string of increasingly racy images. On the surface, Evony is a pretty standard online strategy game – a simulation in which players take the role of a medieval noble who must build up an empire. If you've been anywhere near the internet in recent weeks, you may well have noticed the vast number of promotions for a game called Evony – campaigns on websites featuring buxom fantasy queens countless Google ads and (more disturbingly) millions of spam comments left on blogs.
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